Electronic commerce: marketing, submission of offers, sale, tenancy, granting of licenses,
delivery of the goods, services or information with use of computer networks or the Internet. The concept " electronic commerce " is wider, than " commerce in the Internet " as all kinds of electronic commercial activity enter into him.
(the Dictionary of terms of electronic business from companies PriceWaterhouseCoopers and eTopS Consulting).
Internet - commerce, trade in the Internet: commercial activity in the Internet, when process of purchase / sale of the goods or services (all cycle of commercial / financial transaction or its part) is carried out by electronic image with application of Internet - technologies.
We assort questions from Internet - commerce before electronic commerce with reference to an education system. From simple to complex. Details are lower...
B2C, business-to-consumer - sale of the goods and services to private persons
To one of the most popular бизнесов on the Internet began creation of Internet - shop or otherwise model B2C.
It has been caused by prompt rates of development
internet - projects in the West, first of all, Amazon.com (Representation about scope амаzon.com gives, for example,
the general area of book warehouses of the company. She makes 80 thousand sq. m that allows to compete successfully
with the traditional book-selling company largest the USA Barnes & Noble.
Which, in turn, has opened own Internet - shops.
And all clients at company Dzhefa Bezosa now worldwide it is totaled more than 14 million).
It is connected and that the given model
business it be intuitively most clear to the majority of the Russian businessmen.
As a matter of fact, it is realization of the circuit of usual trade enterprise with пременением the newest technologies.
Property of a network the Internet is maintained, that in one and too on a site of the company can simultaneously
to come unlimited quantity of potential buyers. So, on sites of shops Amazon.com, eToys.com in day
there come some millions visitors. Any real offline the shop will not sustain such inflow.
Plus to this, a potential opportunity of reduction of costs for rent of a room, quantity of the personnel, an opportunity
representations of the big nomenclature of editions (Amazon.com - 28 million names), etc.
Let's consider the common circuit of work business of model B2C, used by the majority of the enterprises.
Through a network the Internet the buyer by means of a browser comes on a web-site of Internet - shop.
The Web-site contains an electronic show-window on which are submitted the catalogue of the goods (with an opportunity of search)
and necessary interface elements for input of the registration information, formation of the order, carrying out of payments through
The Internet, registrations of delivery, reception of the information on the company - seller and on-line the help.
Registration of the buyer is made or at registration of the order, or at an entrance in shop.
After a choice of the goods from the buyer it is required to fill in the form in which it is underlined how
payment and delivery will be carried out. Upon termination of formation of the order and registration all collected
the information on the buyer acts from an electronic show-window in trading system of Internet - shop.
In trading system stock-taking of the demanded goods in a warehouse is carried out, the inquiry to payment system is initiated.
At absence of the goods in a warehouse the inquiry to the supplier goes, and to the buyer is informed on time of a delay.
In the event that payment is carried out by transfer of the goods to the buyer (the courier or a cash on delivery), it is necessary
acknowledgement of the fact of the order. More often it occurs by means of e-mail or by phone.
At an opportunity of payment through the Internet, the payment system is connected.
The most popular goods submitted in Internet - shops, video, CD, DVD, computers and completing(accessories) are books,
products, the household goods .
As the Russian practice shows, the majority of the created Internet - shops do not test agiotage inflow of visitors, and it,
despite of widely promoted "advantages" of Internet - trade, and the similar sort of shops and that has less than buyers.
For today hardly more than ten Internet of shops have overcome a rod in 1000 visitors in day ( visitors, instead of buyers).
At one of the most popular shops of a Runet - shop " Ozone " quantity of visitors hardly more than 4-5 thousand, and orders no more than two-three hundreds
in day. Despite of obvious leadership by quantity of visitors, according to a management of "Ozone" " the shop for the present has not reached profitableness ".
That then to speak about other participants of Internet - trade of a Runet. In fact overwhelming part of Internet - shops is made by shops with
attendance of 200-300 visitors in day (from 5-15 orders). Today, real trade in a Runet is not present. The reasons explaining given
state of affairs, find set: this and insufficient quantity of users the Internet, the low income of the population, not development payment
systems in Russia, insufficient erudition of users, absence of reliable systems of delivery and so forth. Justifications to bad work of Internet - projects is much.
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